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All of the marketing and development success in 2006 would not have been possible without the leadership, knowledge, and guidance of our MissionWise consultant.

—Marisa Ponti
Development Officer
Denver Harbor Clinic

 

 

 

 

 

 

 

 

 

  

 

Business Strategies
Denver Harbor Clinic: Building Visibility and Awareness

Denver Harbor Clinic provides health care and social services to the residents of an isolated, low-income, primarily Hispanic neighborhood of approximately 28,000 residents in Houston, Texas. It offers much-needed primary health care to the community and provides the residents with a focal point for redeveloping their depressed economy. MissionWise worked with the Clinic to help it achieve three goals: 1) increase insured patient population; 2) increase overall patient encounters, and 3) increase community awareness of the clinic.

MissionWise guided Denver Harbor Clinic through establishing consistent messaging, launching a new brand to reflect the Clinic’s strengths and credibility, helping to create temporary signage to increase the visibility of the Clinic, implementing a targeted public-relations campaign, and more. The marketing communications work with MissionWise was a key contributor to Denver Harbor Clinic achieving an increase in their patient population by 21% and overall patient encounters by 46%. The community is more aware of the clinic, word-of-mouth referrals have increased, and the Clinic has forged partnerships with key referral sources. 
denverharborclinic.org/

  
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